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4-frogdesign || 5-Corporate focus || Conclusion || Bibliography & links |
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The high price of the Lisa was partly a result of the large number of people involved in the project (Morgan, "Interview", 99). Just as with the Apple III, a growing number of features crept into the design. In particular, a megabyte of RAM, then unprecedented in a microcomputer, elevated its price. The Lisa also used specifically designed disk drives which were expensive to build, less reliable than the current 5.25" disks, and were replaced in the later, upgraded Lisa 2 by the 3.5" drive that was first implemented on the first Macintosh computer but designed at Sony rather than specifically by Apple. This Lisa 2 was introduced along with the Macintosh, and then altered to become the Macintosh XL in January 1985 (see technical specifications), but it was sold only for a few months. The increasingly obvious
commercial failure of the Lisa created an anxiety at Apple
similar to that before the release of the IBM PC. In fact,
there were rumours that IBM was to release a less expensive
improvement to its popular PC in 1983, so Apple's
position seemed precarious
(Sculley, 147-9).
The Apple II computer
![]() Home || Introduction || Historiography || 1-Cottage industry || 2-Emerging standards || 3-Macintosh 4-frogdesign || 5-Corporate focus || Conclusion || Bibliography & links |